Importer and distributor to salons in Israel

Three hair-extension brands, three levels of work.

HAIR & CO imports and distributes TOPEGO PREMIUM+, Tapeit and Smartape. All three are professional hair extensions, and what separates them is the bonding method — which in turn decides how long application takes, what hair it suits, and what the client has to do at home. Your area agent brings the samples and goes through the difference with you.

A stylist sectioning hair and preparing it for an extension bond
  • 12+years of direct importing
  • 3brands owned by the company
  • 20shades on the colour board
  • Nationwidefield agents in every region

The range

What separates the brands is the bonding method, and nearly everything else follows from it: how long application takes, what hair it suits, and what the client has to do at home. All three sell alongside each other — a salon can work with more than one.

01

Premium · WEAVINGthick weaving

The WEAVINGthick weaving patent — hand-woven for double density, with no glue and no heat bonding.

TOPEGO PREMIUM+ page

Bonding
Weaving, WEAVINGthick patent
The hair
100% human, unprocessed
Suited to
Filling and thickening, repeat work
Finished work: long brown hair after extensions were fitted

02

Core · tape, double adhesion

The brand most salons in Israel know by name, and the one most of the work is done with today.

Tapeit page

Bonding
Tape, double adhesion
The hair
100% human, unprocessed
Suited to
Every hair type, including fine
Finished salon work: long light hair

03

A gentle method · gel tape

The gentlest of the three: a gel tape that gathers the hair section into the bond, which is why it works on fine hair.

Smartape page

Bonding
Gel tape
The hair
100% human hair
Suited to
Thickening, fine hair, ends
A hand holding a single hair weft with the brand marking

How salons start with us

From the first call to stock on the shelf

There is no order form and no opening minimum. Your area agent comes to the salon with the samples, and from there it moves at whatever pace actually works for you.

  1. 01

    A short call

    How many extension clients you see in a month, which method you work with today, and what has not worked for you before. The answers usually make it obvious which brand to start with.

  2. 02

    A visit to the salon

    The agent brings the shade board and the samples. You can feel the bond, compare tape against bead, and see how the shades fall on a real client's hair.

  3. 03

    A first order

    You start with a quantity that matches your pace. The common shades are held in stock and ship from our own warehouse.

  4. 04

    Training, if you need it

    Anyone moving to a new method gets hands-on training, in a small group or one to one. About the training.

What sits behind the product

Professionalism without compromise

We know what hair professionals need from an extension, because the result in the chair is what they are judged on. That is why every product leaving our factories is checked carefully and in detail, against standards we set ourselves.

We work in partnership with leading manufacturers and choose every component deliberately — that is what lets us promise the same result from one shipment to the next.

And not only the product. We take the service just as seriously: an experienced team with national coverage, a solution matched to each customer, and support at every stage — from the first choice through to the questions that come up after application.

Packs of tape hair extensions arranged on a shelf

Why salons stay

The import is only the start. What holds is what comes after

Direct import, no middleman

The brands are owned by the company and imported straight from the manufacturers. That is what lets us hold quality steady between shipments, and know exactly what is in every pack.

An agent who knows your region

Every region in the country has a field agent. He comes to the salon, brings samples, and answers the phone when you need an urgent shade in the middle of a job.

Three levels, not one product

A salon starting out with extensions and a salon doing twenty clients a month do not need the same thing. Three brands let you begin in one place and move up as the work grows.

After application

The client goes home with written aftercare, and the salon has a care range built for hair wearing extensions. Full aftercare instructions.