About

An importer and distributor of three hair-extension brands, working with salons across Israel.

HAIR & CO imports and distributes hair extensions to the professional market. The three brands — TOPEGO PREMIUM+, Tapeit and Smartape — are owned by the company, and are imported directly from the manufacturers.

The heart of the business is salons and hair professionals — we do not fit extensions ourselves, so whoever applies them is always a stylist. The shop is open to everyone at retail pricing, and professional pricing opens on an approved business account. What we do: bring the material in, keep the common shades in stock, and put a field agent in front of every customer who knows the region.

The reception desk at the HAIR & CO offices

In short

Three facts that decide how we work

Direct import

They are our brands, and the relationship with the manufacturer is direct. No middleman changes supplier halfway through and sends goods that look different from the last delivery. What we can verify, and what we cannot, is set out in quality and product control.

Over twelve years

Tapeit has operated in Israel for more than twelve years and is a registered trademark. Smartape and TOPEGO PREMIUM+ were added over the years, each with a different bonding method.

National coverage

Every region has a field agent. He is the one who comes to the salon with the samples, and the one a salon calls when a shade is needed urgently in the middle of a job. It is also what lets us teach in the salon and not only in a classroom.

Trade only

A consumer who asks us where to have extensions fitted is referred to a stylist who works with the brand. We do not step into your work with your client. The shop sells at retail price to anyone — that is the published price, not a discount that undercuts you.

Working with us from abroad

Distributors, salon groups and private-label enquiries

The brands are ours, and so is the relationship with the factories. That means a partner outside Israel is not buying through a reseller's margin, and specification — fibre, length range, tape, bead size — is something we can actually discuss rather than pass along.

Purchasing and quality control are handled inside the group by Cinil, our sourcing arm, which inspects goods before they ship. About FOLO GROUP.

What we will want to know first: which market you serve, which bonding method your salons already work with, the shade range that actually sells there, and the volume you expect in a quarter. Those four answers usually decide which line to start with.

Send us the details and we will come back the same business day.

Talk to us

WhatsApp is the fastest route. You can also leave your details and we will come back the same business day.